News from ABSOLUT: The first travel retail-exclusive product in the shape of ABSOLUT 100, a 50 percent alcohol version of the famous Swedish vodka. Target audience is mainly male consumers: The bottle's design aims for a masculine and minimalist appearance and has an opaque black, chrome silver and subdued grey color scheme.
“Okay, okay – it looks and tastes good, but what can I
do with it?” you might ask yourself. Well, to award you curiosity: the ABSOLUT bartenders made quite a few exciting drinks with it. Take the
ABSOLUT SPICY, for instance – where a good load of green pepper gets to meet both lemon and blackcurrant on you palette. Very nice.
More drinks with ABSOLUT 100 if you click here.